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Philips Senseo Coffee Pod Machine Review Senseo is a button-operated machine which can make a variety of teas and coffees, including Cappuccino. The coffee it produces is rich in crema that doesn't contain any milk, so it is suitable for vegans. It's easy to use and clean and brews a cup of fresh delicious coffee in less than one minute. It also saves energy and is recyclable. Senseo Original The Senseo Original coffee pod machine lets consumers enjoy premium quality coffee at the push of a button. It is a compact and easy-to-use machine that can be placed on the countertop. The device's water tank has the capacity of 0.7 milliliters. This allows it to make multiple cups of coffee before needing refilling. The machine also features a built-in heater that keeps the temperature of the coffee at an optimal level. The philips senseo machine heats the water for about 90 seconds before beginning the brewing process. It then extracts the best flavors and aromas from the beans, resulting in an exquisite cup of coffee. Unlike an espresso maker it is a bit different. philips senseo uk www.coffeee.uk does not come with an integrated grinder. This means that you'll need to use pre-ground coffee or coffee pods to use it. The Senseo Original features an automatic shutoff, and consumes only 0.26 watts of power in standby mode. Despite the fact that the Senseo Original is an expensive machine, it's worth the cost because of its unique coffee pod technology and patent-pending method of brewing. It is also a convenient and simple method of making coffee without the mess or waste that comes with traditional coffee makers. It's a great option for those looking to test new coffees, or frequently travel and need the convenience of taking home coffee makers. Senseo has been successful on the international market, and this is partly due to its strategic alliance with Douwe Egberts. This partnership was essential for Senseo because it allowed the company to keep ownership of its coffee pod machine's design and patent. This allowed them to create an established brand around the world and attracted a loyal customer base. The company has had success in battling other coffee producers on the global market using a variety strategies and approaches. One of these strategies is to employ an approach to business that combines production and sales of coffee pods and the sale of Senseo products. It has also helped overcome the challenges that have popped up in the process, such as the political instability that exists in certain countries. According to Cavusgil et. al. firms that are entering the foreign markets face a variety of dangers, including the instability of the government of the country. This can be a challenge, but it is something that the Senseo team has overcome through their strategy and flexibility. The company has emerged as an industry leader in the European market and has expanded into new foreign markets. This was achieved by careful planning and strategic partnerships. It was also accomplished by focusing on core competencies and developing a strong market presence in each of the countries they serve. This is the main reason for success for Senseo and other companies similar to them.